Keteka was founded by two Peace Corps volunteers focused on helping rural and indigenous communities in Panama actually benefit from tourism. Kyle and Jack recognized that there were thousands of local guides and communities that needed, but lacked, direct access to travelers. At the same time, there were millions of travelers searching for off the beaten path experiences, yet lacked an easy way to find and book them. Eventually, by leveraging their connection to the Peace Corps Network, they began onboarding previously marginalized guides and communities, and offering travel experiences to a small group of friends and family.